Gymshark

Gymshark

Gymshark

Gymshark

Direct Collaboration

Direct Collaboration

Ben Francis Vlogs

Ben Francis Vlogs

+ (Information)

About Gymshark

ProjectRebranding Ben Francis' YouTube Channel
Work Hours31 hours
Work LocationLondon, UK
Director of ProjectOscar Owen, Max Behrens & Dimcha Aiwi
People worked3
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+ (Project Scope)

We rebranded the YouTube channel of Ben Francis, the founder of Gymshark, designing a complete visual identity system from colour palette through to font, moodboard and thumbnail structure, so a billion pound brand finally had a founder channel that looked like one.

We rebranded the YouTube channel of Ben Francis, the founder of Gymshark, designing a complete visual identity system from colour palette through to font, moodboard and thumbnail structure, so a billion pound brand finally had a founder channel that looked like one.

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Gymshark
YouTube Thumbnail For Gymshark (2026)
Story 1
Gymshark
YouTube Thumbnail For Gymshark (2026)

+ (Insights)

A founder channel should not borrow the visual language of everyone else in the space. If the company was built by being different, its YouTube presence needs to feel just as distinct, premium and instantly recognisable.

A founder channel should not borrow the visual language of everyone else in the space. If the company was built by being different, its YouTube presence needs to feel just as distinct, premium and instantly recognisable.

Sketch for Neymar Jr. Made by Overluce Studio under Dimcha Aiwi and Max Behrens
Sketch for Neymar Jr. Made by Overluce Studio under Dimcha Aiwi and Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

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    Gymshark

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    By Dimcha & Max Behrens

+ (Testemonial)

"Overluce were fast, efficient and easy to work with, delivering thumbnail work the client was genuinely happy with."

Oscar Owen

Project Lead in Partnership with Gymshark

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