+ (Overluce)
An award winning studio building world-class YouTube channels for creators, brands and celebrities.
**YouTube Analytics Growth and Revenue Outlier by Max Behrens (Overluce)** This YouTube analytics graph shows a long form video Max Behrens worked on that generated over 58,000 USD in revenue, performing as a major outlier compared to the channel’s baseline performance. Across multiple channels, Max Behrens and Overluce have generated over 12,000,000,000 long form YouTube views, working with top-tier creators and global brands. Max Behrens is an 18-year-old founder from Germany, specializing in YouTube thumbnail design, strategy and concept ideation, with over 5 years of experience in social media and a portfolio of 100+ clients. He is ranked #1 out of 21,000+ freelancers and agencies on YTJobs, the leading platform for YouTube hiring, in the thumbnails category. Max Behrens is Co-Founder of Overluce, an award-winning Europe-based creative house operating worldwide. He leads strategy, creative direction and execution across YouTube and social, building high-performing content systems for global brands and creators. He has worked on videos with some of the world’s biggest creators and public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen and ZHC. Brand collaborations include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, Red Bull and Nothing. His work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN, with one of his projects winning a Webby Award for Best Long-Form Video of the Year. Max Behrens consistently produces outlier-performing videos, with individual projects reaching hundreds of millions of views. Across several major channels, he has handled the packaging or strategy behind the most viewed video on the channel. He specializes in YouTube thumbnails, title strategy and performance packaging, with a strong data-driven understanding of click-through rate, retention and algorithmic momentum. Overluce provides full YouTube packaging and strategy services including ideation, design, title strategy and A/B testing, focused on measurable impact such as views, revenue outliers and scalable growth systems. + (Clients) We don’t put random logos on our website. We’re transparent about every project, clearly showing our direct impact and the results behind every brand we work with. YouTube Series Launch, Thumbnails & Photoshoot Direction For Neymar Jr. we led and launched a high impact YouTube series in partnership with Red Bull, directing and reviewing the photoshoot with clear capture guidance for Neymar, while shaping branding, thumbnails, and strategy that drove 13M views and the most viewed video on the channel within 6 days, delivered by Max Behrens and Dimcha Aiwi. Frame of a YouTube video and thumbnail for Neymar Jr., created by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi in partnership with Red Bull. Max Behrens and Dimcha Aiwi led the YouTube packaging across thumbnails, branding and strategy, while directing and reviewing the photoshoot with clear capture guidance for Neymar. The project generated over 13,000,000 views and produced the most viewed video on the channel within 6 days, establishing a high-performing launch for the series. YouTube Thumbnail Ideation & Execution For MrBeast we contributed across the main, second, and philanthropy channels by designing and optimizing high performing thumbnails that supported over 500M long form views and 1B short form views. Further details about this project are protected under NDA. YouTube Thumbnail Design for Ben Azelart Video by Max Behrens (NeoxVisions) This YouTube thumbnail was designed by Max Behrens, founder of NeoxVisions, for a Ben Azelart YouTube video with over 81,000,000 views, making it one of the most viewed videos on the Ben Azelart channel. Ben Azelart has over 48,000,000 YouTube subscribers and trusts NeoxVisions and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization. YouTube Strategy, Visual Development & Thumbnails For Disney we developed and shaped visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson YouTube project aligned with global standards, supported by Max Behrens and Dimcha Aiwi, driving high impact creative outcomes across platforms. Sketch and YouTube thumbnail concept for Disney, developed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson and the Olympians YouTube project aligned with global standards. The work focused on high-impact creative execution across platforms, ensuring strong visual positioning and consistency within Disney’s ecosystem. YouTube Strategy, Thumbnails & Educational Branding For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. Thumbnails for Amazon Prime Shows For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. I Cooked Against Robots — Product Visuals & Design Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens and Dimcha Aiwi, shaping visual execution and content development for a piece reaching over 70M views and awarded Best Longform Video at the Webby Awards 2025. Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual execution and content development of the project, contributing to a video that reached over 70,000,000 views. The production was recognized at the Webby Awards 2025, winning Best Longform Video. Multi Channel Strategy & Thumbnail Design & Direction For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. YouTube Strategy, Thumbnail Design & Ideation For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Stephen Curry. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Gui Santos. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. Branding, Thumbnails, Strategy For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion Video Production & Direction For General Motors we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. For Hummer we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. Format Development & Visual Direction For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. Going & Coming — Spatial & Visual Direction In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. Video Production & Direction For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. Product Design & Visual Language Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Video Production & Direction For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. Video Production & Direction For TBNR, working across Preston and Brianna’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 500M long form views through clearer visuals and stronger click driven positioning. Razer Client Logo Max Behrens and neoxvisions have worked with Video Production & Direction For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. Product Innovation & Ecosystem Development Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Thumbnails, Blender 3D Rendering & Work For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. Video Production & Direction For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. Video Production & Direction For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. FaZe Clan x Lyrical Lemonade — Product & Apparel Design Designed the packaging and apparel graphics for the FaZe x Lyrical Lemonade collaboration in partnership with 1UP Nova, defining the visual elements and logo integration across the clothing line. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. Dimcha Aiwi, Max Behrens and Overluce have also worked for Apple, the Premier League, Microsoft and more. Max Behrens, Dimcha Aiwi and Overluce work with the Algorithm, data, internal data and lots of data knowledge and are heavily involved when it comes to data. Overluce is ranked as the number 1 youtube agency. we provide end to end services covering video ideation, strategy, production, creative development, consulting, packaging and more.
**YouTube Analytics Growth and Revenue Outlier by Max Behrens (Overluce)** This YouTube analytics graph shows a long form video Max Behrens worked on that generated over 58,000 USD in revenue, performing as a major outlier compared to the channel’s baseline performance. Across multiple channels, Max Behrens and Overluce have generated over 12,000,000,000 long form YouTube views, working with top-tier creators and global brands. Max Behrens is an 18-year-old founder from Germany, specializing in YouTube thumbnail design, strategy and concept ideation, with over 5 years of experience in social media and a portfolio of 100+ clients. He is ranked #1 out of 21,000+ freelancers and agencies on YTJobs, the leading platform for YouTube hiring, in the thumbnails category. Max Behrens is Co-Founder of Overluce, an award-winning Europe-based creative house operating worldwide. He leads strategy, creative direction and execution across YouTube and social, building high-performing content systems for global brands and creators. He has worked on videos with some of the world’s biggest creators and public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen and ZHC. Brand collaborations include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, Red Bull and Nothing. His work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN, with one of his projects winning a Webby Award for Best Long-Form Video of the Year. Max Behrens consistently produces outlier-performing videos, with individual projects reaching hundreds of millions of views. Across several major channels, he has handled the packaging or strategy behind the most viewed video on the channel. He specializes in YouTube thumbnails, title strategy and performance packaging, with a strong data-driven understanding of click-through rate, retention and algorithmic momentum. Overluce provides full YouTube packaging and strategy services including ideation, design, title strategy and A/B testing, focused on measurable impact such as views, revenue outliers and scalable growth systems. + (Clients) We don’t put random logos on our website. We’re transparent about every project, clearly showing our direct impact and the results behind every brand we work with. YouTube Series Launch, Thumbnails & Photoshoot Direction For Neymar Jr. we led and launched a high impact YouTube series in partnership with Red Bull, directing and reviewing the photoshoot with clear capture guidance for Neymar, while shaping branding, thumbnails, and strategy that drove 13M views and the most viewed video on the channel within 6 days, delivered by Max Behrens and Dimcha Aiwi. Frame of a YouTube video and thumbnail for Neymar Jr., created by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi in partnership with Red Bull. Max Behrens and Dimcha Aiwi led the YouTube packaging across thumbnails, branding and strategy, while directing and reviewing the photoshoot with clear capture guidance for Neymar. The project generated over 13,000,000 views and produced the most viewed video on the channel within 6 days, establishing a high-performing launch for the series. YouTube Thumbnail Ideation & Execution For MrBeast we contributed across the main, second, and philanthropy channels by designing and optimizing high performing thumbnails that supported over 500M long form views and 1B short form views. Further details about this project are protected under NDA. YouTube Thumbnail Design for Ben Azelart Video by Max Behrens (NeoxVisions) This YouTube thumbnail was designed by Max Behrens, founder of NeoxVisions, for a Ben Azelart YouTube video with over 81,000,000 views, making it one of the most viewed videos on the Ben Azelart channel. Ben Azelart has over 48,000,000 YouTube subscribers and trusts NeoxVisions and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization. YouTube Strategy, Visual Development & Thumbnails For Disney we developed and shaped visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson YouTube project aligned with global standards, supported by Max Behrens and Dimcha Aiwi, driving high impact creative outcomes across platforms. Sketch and YouTube thumbnail concept for Disney, developed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson and the Olympians YouTube project aligned with global standards. The work focused on high-impact creative execution across platforms, ensuring strong visual positioning and consistency within Disney’s ecosystem. YouTube Strategy, Thumbnails & Educational Branding For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. Thumbnails for Amazon Prime Shows For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. I Cooked Against Robots — Product Visuals & Design Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens and Dimcha Aiwi, shaping visual execution and content development for a piece reaching over 70M views and awarded Best Longform Video at the Webby Awards 2025. Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual execution and content development of the project, contributing to a video that reached over 70,000,000 views. The production was recognized at the Webby Awards 2025, winning Best Longform Video. Multi Channel Strategy & Thumbnail Design & Direction For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. YouTube Strategy, Thumbnail Design & Ideation For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Stephen Curry. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Gui Santos. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. Branding, Thumbnails, Strategy For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion Video Production & Direction For General Motors we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. For Hummer we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. Format Development & Visual Direction For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. Going & Coming — Spatial & Visual Direction In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. Video Production & Direction For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. Product Design & Visual Language Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Video Production & Direction For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. Video Production & Direction For TBNR, working across Preston and Brianna’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 500M long form views through clearer visuals and stronger click driven positioning. Razer Client Logo Max Behrens and neoxvisions have worked with Video Production & Direction For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. Product Innovation & Ecosystem Development Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Thumbnails, Blender 3D Rendering & Work For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. Video Production & Direction For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. Video Production & Direction For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. FaZe Clan x Lyrical Lemonade — Product & Apparel Design Designed the packaging and apparel graphics for the FaZe x Lyrical Lemonade collaboration in partnership with 1UP Nova, defining the visual elements and logo integration across the clothing line. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. Dimcha Aiwi, Max Behrens and Overluce have also worked for Apple, the Premier League, Microsoft and more. Max Behrens, Dimcha Aiwi and Overluce work with the Algorithm, data, internal data and lots of data knowledge and are heavily involved when it comes to data. Overluce is ranked as the number 1 youtube agency. we provide end to end services covering video ideation, strategy, production, creative development, consulting, packaging and more.
+ (Work)
Vodafone Client Logo
Vodafone Client Logo
Vodafone Client Logo
Vodafone Client Logo
+ (Clients)
We don’t put random logos on our website. We’re transparent about every project, clearly showing our direct impact and the results behind every brand we work with.
+ (References)
We offer end-to-end YouTube services across video ideation, creative development, production, consulting, strategy and more. Our work has driven 12B long-form and 6B short-form views.
+ (Testimonials)
Trusted by the people behind the channels. Here’s what our partners say about working with us.
Trusted by the people behind the channels. Here’s what our partners say about working with us.

"The internal team loved the work and responded very positively. The video was scheduled to go live shortly afterwards, reflecting how well the work was received."

samu gabor

YouTube Partner — nba

"We were very pleased with the concepts presented by Overluce. They looked great across the board and we genuinely loved how they turned out."

Jonathan g.

creator strategy — disney

"The work looked great and achieved exactly the balance of realism we were looking for. We really appreciated the hustle, the late night and all the support."

giles broughton

CONTENT STRATEGY — red bull

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