We led the entire YouTube channel for Baland Jalal at Harvard, driving video ideation, branding, thumbnails, titles and overall content direction while refining how complex neuroscience concepts are presented with clarity, structure and an authoritative presence.
We led the entire YouTube channel for Baland Jalal at Harvard, driving video ideation, branding, thumbnails, titles and overall content direction while refining how complex neuroscience concepts are presented with clarity, structure and an authoritative presence.
Harvard University
Thumbnail Concept for Neuroscience Lecture (2025)
Harvard University
Thumbnail Concept for Neuroscience Lecture (2025)
+ (Insights)
Complex neuroscience topics were reframed into clear, curiosity driven ideas that feel accessible without losing authority. Strong packaging through thumbnails and titles combined with structured storytelling improved both click through and retention.
Complex neuroscience topics were reframed into clear, curiosity driven ideas that feel accessible without losing authority. Strong packaging through thumbnails and titles combined with structured storytelling improved both click through and retention.
+ (Testemonial)
"The team at Overluce and Max Behrens transformed how my Harvard content is presented on YouTube, from strategy to execution, making it far more engaging and widely accessible."
