Director of ProjectKoala, Dimcha Aiwi & Max Behrens
People worked32
+ (Project Scope)
We handle Cadillac F1’s YouTube packaging, content strategy and creative direction including thumbnails, titles and concept ideation. Alongside that, we created the full branding and visual positioning, and handled photoshoot review to ensure all assets are built for high performing content.
We handle Cadillac F1’s YouTube packaging, content strategy and creative direction including thumbnails, titles and concept ideation. Alongside that, we created the full branding and visual positioning, and handled photoshoot review to ensure all assets are built for high performing content.
Cadillac F1 Team
YouTube Thumbnail For Cadillac (900K views)
Cadillac F1 Team
YouTube Thumbnail For Cadillac (900K views)
+ (Insights)
Performance improved when content was planned around thumbnails from the start. Simple, clear ideas outperformed complex ones.
Performance improved when content was planned around thumbnails from the start. Simple, clear ideas outperformed complex ones.
+ (Testemonial)
“Overluce played a key role in the video’s exceptional performance, helping it become the channel’s most popular video within two weeks and a 164x outlier.”
