Director of ProjectOverluce Studio, Max Behrens & Dimcha Aiwi
People worked28
+ (Project Scope)
We worked across several Red Bull channels, including the 26M-subscriber main channel, Red Bull Gaming and Red Bull Surf.
We worked across several Red Bull channels, including the 26M-subscriber main channel, Red Bull Gaming and Red Bull Surf.
Red Bull
Thumbnail Sketch For Red Bull (2026)
Red Bull
Thumbnail Sketch For Red Bull (2026)
Red Bull
Thumbnail Sketch For Red Bull (2026)
+ (Insights)
For Red Bull and Assassin’s Creed, Overluce developed the YouTube thumbnail for a large-scale collaboration bringing the franchise’s iconic Leap of Faith into the real world. The video generated over 619K views within two months, performed more than 10× above the channel benchmark and became Red Bull Gaming’s most-viewed video within two weeks.
For Red Bull and Assassin’s Creed, Overluce developed the YouTube thumbnail for a large-scale collaboration bringing the franchise’s iconic Leap of Faith into the real world. The video generated over 619K views within two months, performed more than 10× above the channel benchmark and became Red Bull Gaming’s most-viewed video within two weeks.
