Red Bull
Red Bull
Red Bull
Red Bull
Direct Collaboration
Direct Collaboration
Leading Creative Production
Leading Creative Production
+ (Information)
About Red Bull
ProjectRed Bull × Assassin’s Creed
Work Hours85 hours
LocationSalzburg, Austria
Director of ProjectOverluce Studio, Max Behrens & Dimcha Aiwi
People worked28
+ (Project Scope)
We worked across several Red Bull channels, including the 26M-subscriber main channel, Red Bull Gaming and Red Bull Surf.
We worked across several Red Bull channels, including the 26M-subscriber main channel, Red Bull Gaming and Red Bull Surf.
Thumbnail Sketch For Red Bull (2026)
Thumbnail Sketch For Red Bull (2026)
Thumbnail Sketch For Red Bull (2026)
+ (Insights)
For Red Bull and Assassin’s Creed, Overluce developed the YouTube thumbnail for a large-scale collaboration bringing the franchise’s iconic Leap of Faith into the real world. The video generated over 619K views within two months, performed more than 10× above the channel benchmark and became Red Bull Gaming’s most-viewed video within two weeks.
For Red Bull and Assassin’s Creed, Overluce developed the YouTube thumbnail for a large-scale collaboration bringing the franchise’s iconic Leap of Faith into the real world. The video generated over 619K views within two months, performed more than 10× above the channel benchmark and became Red Bull Gaming’s most-viewed video within two weeks.
For Red Bull and Assassin’s Creed, Overluce developed the YouTube thumbnail for a large-scale collaboration bringing the franchise’s iconic Leap of Faith into the real world. The video generated over 619K views within two months, performed more than 10× above the channel benchmark and became Red Bull Gaming’s most-viewed video within two weeks.