Red Bull

Red Bull

Red Bull

Red Bull

Direct Collaboration

Direct Collaboration

Leading Creative Production

Leading Creative Production

+ (Information)

About Red Bull

ProjectRed Bull YouTube Main, Gaming and Surf channel
Work Hours85 hours
LocationSalzburg, Austria
Director of ProjectOverluce Studio, Max Behrens & Dimcha Aiwi
People worked28
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+ (Project Scope)

We partnered with Red Bull to bring large scale YouTube projects to life across multiple channels, developing and executing concepts end to end while leading branding and creative direction for in person photoshoots in extreme locations like the Himalayas.

We partnered with Red Bull to bring large scale YouTube projects to life across multiple channels, developing and executing concepts end to end while leading branding and creative direction for in person photoshoots in extreme locations like the Himalayas.

YouTube Thumbnail For Vodafone with 17 million views made by Max Behrens and Dimcha Aiwi from Overluce Studio in collaboration with 1UpNova
Red Bull
Thumbnail Sketch For Red Bull (2026)
YouTube Thumbnail For Vodafone with 17 million views made by Max Behrens and Dimcha Aiwi from Overluce Studio in collaboration with 1UpNova
Red Bull
Thumbnail Sketch For Red Bull (2026)

+ (Insights)

We worked across a wide range of Red Bull channels including the main channel with 26M subscribers, the gaming channel, surf channel and more, with our first video on the gaming channel becoming the most viewed on the channel within 2 weeks.

We worked across a wide range of Red Bull channels including the main channel with 26M subscribers, the gaming channel, surf channel and more, with our first video on the gaming channel becoming the most viewed on the channel within 2 weeks.

Sketch for Neymar Jr. Made by Overluce Studio under Dimcha Aiwi and Max Behrens
Sketch for Neymar Jr. Made by Overluce Studio under Dimcha Aiwi and Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    By Dimcha & Max Behrens

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    Red Bull

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    By Dimcha & Max Behrens

+ (Testemonial)

"The thumbnails looked awesome and got great feedback internally. The team was excited with how everything came together, really strong work overall."

Alex Herrmann & Paige Vinnicombe

Red Bull Production Team

Next Project

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Neymar Jr.

Neymar Jr.

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